Absolute Results Builds a HERO Jeep to Rescue Babies and Families in Guatemala

October 6, 2016

Absolute Results Productions

, a global Jeep brand marketing company, is pleased to introduce the newest member to join the legendary line of heroic Jeep vehicles.  The Hope of Life HERO Jeep literally rescues babies, children and families in one of the poorest countries of the world.

The Hope of Life Jeep is an amazing vehicle purpose-built to navigate the muddiest, most remote jungle roads and trails in the mountains of Guatemala…and return safely with precious cargo.  Children are dying every day due to malnutrition, desperate living conditions and lack of access to the most basic of medical services.  Hope of Life is doing something about it.  Started by Carlos Vargas, Hope of Life is a highly respected Christian non-profit organization that is searching out these children and families in need and bringing them to the Hope of Life Hospital, providing medical care, food, support and housing.

There was a problem.  The Hope of Life Team needed more capable vehicles to scout the remote mountain villages and in many cases, bring babies and families down the mountain to a waiting Hope of Life ambulance.

Absolute Results President and Founder Jeff Williams had the answer…they need Jeeps!  “I have worked with FCA Canada and the Jeep brand for many years, and have always been impressed with their tremendous capabilities and the heroic legacy of the brand.  After personally being a part of several baby rescues in the mountains, it was obvious that Jeeps were the solution.”

The Absolute Results Team went to work and partnered with some of the most respected companies in the Jeep industry to build the first Hope of Life Jeep.  Our Sponsors include Omix-ADA Rugged Ridge, Jeeps R Us, Katzkin, BF Goodrich and MOPAR.

“A generation is disappearing in Guatemala. The need is so great, that we cannot do it alone, this work only happens because of real heroes from around the world.” states Hope of Life Founder Carlos Varga.  “Our friends at Absolute Results had their heart broken for the needs of these little ones, and they have now helped us rescue dozens of babies. By providing us with resources like this amazing HERO Jeep, and telling the story of these babies to Jeep owners, they are giving others the opportunity to join us in transforming lives here in Guatemala.”

Jeep

owners are invited to learn more about how Jeeps are making a difference around the World in the hands of real heroes!  The HERO Jeep will be on display at SEMA and in Jeep dealerships through Spring of 2017 before being shipped to Hope of Life in Guatemala.

For more information, please visit www.jeepheroes.com

About ABSOLUTE RESULTS PRODUCTIONS:

Absolute Results is Canada’s largest automotive marketing company. Absolute Results specializes in database marketing, conquest marketing, salesperson training, and Private Sales events. Annually Absolute Results’ 180 trainers and 120 production staff work with over 1700 dealerships in 14 countries, helping them sell over 130,000 cars. Dealers working with Absolute Results benefit from a more effective and measurable spend of their advertising dollars, an enhanced sales process, and increased sales, month over month.

About HOPE OF LIFE:

Hope of Life is located in Eastern Guatemala, where severe malnutrition is a result of adverse weather, poor soil, and the global economic turndown. In this area, it is estimated that over 54,000 people go hungry on a daily basis.  With a chronic undernutrition rate of nearly 50%, this makes Guatemala the most undernourished country in Latin American and the fourth highest in the world.

In the hills and remote communities of Guatemala thousands of children are clinging to their lives. Malnutrition and preventable diseases weaken them each day. Their parents are too poor to help them – but you can rescue a child and nurse them back to health.

Hope of Life rescue teams use Jeeps, trucks, boats, donkeys, ambulances, and their loving arms to carry sick children to our hospital. We bring a child urgent medical care and work in their village to wipe out hunger and disease with sustainable clean water, food, and hope for the future.

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