Harley-Davidson Announces New Electric Bicycle Initiative

August 1, 2018

Harley-Davidson

To inspire even more people around the world to experience the exhilaration of riding a motorcycle, Harley-Davidson today shared details of its “More Roads to Harley-Davidson” growth plan through 2022.

In a fast-changing world with new consumer demands, these accelerated actions support Harley-Davidson’s 2027 objectives with increased focus and strategic investment to reinvigorate the U.S. business while accelerating the pace of international growth.

“The bold actions we are announcing today leverage Harley-Davidson’s vast capabilities and competitive firepower – our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network,” said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc. “Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding.”

 “We expect this plan will result in an engaged, expanded Harley-Davidson community with a more diverse rider base, along with industry-leading margins and cash flow,” said Levatich.

New Products

Harley-Davidson provided several renderings, as well as a product still, of an electric, power-assisted bicycle that looks to compete with Yamaha’s recently-released power-assisted bikes (see OutdoorX4 Issue 27 for a full review) and even taking on the likes of bicycle manufacturers such as Specialized, Trek, and others.

While we don’t yet have details on specifics and details from the renderings in this press release, it’s good to see Harley-Davidson expanding its product line to capture a broader market segment and attract new consumers to a brand that has defined Americana for 115 years.

* OutdoorX4 Magazine – Promoting responsible 4×4 adventure travel and outdoor recreation