INEOS Shields U.S. Customers From Tariff Price Increases
April 7, 2025
INEOS Automotive is shielding its customers from US President Trump’s 25% import tariff increases by doing all it can to keep prices in check, the company announced today.
“We want to provide our US Grenadier customers with clarity in a world of change and uncertainty,” said Lynn Calder, CEO of INEOS Automotive. “Until EU politicians get off their hands and make a deal with the US, we’re doing what we can as a small competitive brand to protect our valued US customers from the tariff price increases.”
Calder announced several pricing actions, including:
- US Grenadier orders placed before April 3 will be price protected, without extra tariff charges at delivery.
- Prices for new Grenadier SUV orders will be held to a 5% increase. New starting price from $78,900.
- The Quartermaster pick-up, already subject to a 25% chicken tax, and now with the additional 25% import tariff, will only have a 10% price increase. New starting price from $92,900.
Launched in the US in 2023, the INEOS Grenadier 4X4 provides best-in-class off-road capability, durability, and reliability, with the modern comfort and refinement customers expect wherever they are in the world. Customer deliveries of the five-seat Quartermaster double cab pick-up, the largest model in the INEOS Automotive line-up, begin in the US this month. The Grenadier and Quartermaster are manufactured in Hambach, France.
North America is the largest market for INEOS Automotive, accounting for more than 60% of the company’s global sales. It is represented by a rapidly growing dealer network, which is set to expand to 40 sites across the US and Canada by the end of the year. For sales information, please visit www.ineosgrenadier.com.
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