Toyota and onX Launch Trail Revival Project

April 25, 2025

onX Offroad and Toyota have announced a collaborative effort by launching the Trail Revival Project, a nationwide initiative to protect and preserve access to the trails that fuel outdoor adventure. This spring and summer, the Trail Revival Project will rally outdoor communities to restore and maintain trail systems at five key events across California, Colorado, Montana, North Carolina and Pennsylvania.

Together, onX and Toyota say they aim to address one of the biggest threats to outdoor recreation: loss of access due to trail deterioration, overuse, downed trees and debris and underresourced land management organizations.

“At a time when access to public lands is feeling increasingly uncertain, we’re inviting the outdoor community to help protect the places they love,” said onX brand director Frances Kershaw. “This initiative is about more than just trail maintenance—it’s about coming together to safeguard our shared landscapes for the future.”

 

Clearing the Path for Future Adventurers

Hosted in collaboration with local organizations, off-road clubs and land management agencies, each Trail Revival Project is an opportunity for volunteers to roll up their sleeves and make an impact, noted company officials in a press release. From clearing fallen trees to rebuilding trails, these community-powered days of service help ensure that trails remain open, accessible and safe for the upcoming season. Toyota Trucks will help drive these efforts, bringing in gear, equipment and volunteers, as well as hauling out debris and trash to restore each trail.

“Whether you’re out hiking, biking or overlanding, access is critical,” said Mike Tripp, group vice president of Toyota marketing. “As brands who engage with outdoor enthusiasts, we have a unique opportunity to rally our communities to protect the places we all love.”

In addition to these five planned events, onX and Toyota are also calling on off-road clubs to apply to host their own Trail Revival Project.

To volunteer for one of the Trail Revival Projects or apply to host a local event, click HERE.

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