Pelican Launches “Ready to Roll” Preparedness Solutions
September 2, 2025
In a world of increasing unpredictability, Pelican has announced the launch of PELICAN PREPARE™, a new line of emergency preparedness kits and valuable document cases. PELICAN PREPARE™ includes two distinct, yet complementary offerings: the SRVL™ survival kits and VLBL™ valuables case, which combines Pelican’s legendary durability with thoughtful organization and expertly curated preparation essentials, specifically designed for unforeseen circumstances, ensuring individuals and families are prepared for emergencies. PELICAN PREPARE™ provides a comprehensive, simple, and safe solution when minutes matter, humans are vulnerable, and valuables are at risk.
The PELICAN PREPARE™ line offers a range of emergency readiness solutions, leveraging Pelican’s legacy of protecting essential equipment in the harshest conditions to bring trusted durability for personal preparedness. In partnership with Redfora®, a company dedicated to enhancing preparedness for everyone, and a trusted source for FEMA-recommended emergency essentials, PELICAN PREPARE™ provides relevant contents stored in the toughest cases on earth. This innovative approach to preparation is designed to keep users focused on their loved ones and their valuables, providing the right gear for various scenarios, from evacuation to shelter-in-place.
PELICAN PREPARE™ features:
- SRVL™ 1-Person Go Bag: A lightweight, durable 500D Cordura® pack, pre-packed with Redfora® 72-Hour Emergency Kit essentials for fast evacuations.
- SRVL™ 2-Person/4-Person Shelter in Place and / or Evacuation Kits: Secured inside Pelican’s crushproof, waterproof 1560 & 1650 Protector Series cases featuring retractable handles, wheels, high-visibility red latches and handles, and are fully stocked with Redfora® 72-hour kits.
- VLBL™ (Valuables & Document Case): A fire-resistant and waterproof Pelican 1440 case designed to protect critical files, passports, devices, and heirlooms, featuring an office divider set, lid organizer, rugged wheels, and high-visibility handles.
“At Pelican, we have been the choice of mission-critical protection for adventurers, defenders, creators, collectors, and responders,” claims JC Curleigh, CEO of Pelican. “With the increased occurrences of disasters around the world and close to home, the time is now to introduce PELICAN PREPARE™ so that every household can confidently be prepared. We hope you never have to use it, but if disaster strikes, you can be your own first responder.”
“At Redfora, we’ve always believed that preparedness is about peace of mind and protecting your loved ones,” says Charles Mullenger, Chairman of Redfora/Ethos Preparedness. “This partnership represents the perfect marriage of our product expertise with Pelican’s unparalleled reputation for protection. Together, we’re delivering confidence that when the unexpected happens, families will have what they need securely stored in the most trusted cases in the world.”
The PELICAN PREPARE™ SRVL™, priced between $299.95 and $699.95, and VLBL™ kits, priced at $399.95, will be available for purchase starting September 2, 2025 at www.pelican.com
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