OutdoorX4 Relaunches Print Edition as OX4

October 14, 2026

OutdoorX4, the media platform for adventurers who use their vehicles as their gateway to the outdoors, announces the relaunch of its print edition as OX4. The new expanded edition will be published twice yearly, starting with the inaugural Spring/Summer issue in 2027.

The all new OX4 is not a refresh…

OX4 is a complete rebuild around the belief that adventure deserves more than just a passing glance. Every page runs in full color on archival-grade stock, made to carry photography from the field the way it was meant to be seen, sharp, rich and immersive.
The result is a publication readers keep, display and come back to at trail’s end, or before the next journey begins.

“Over 13 years ago, OutdoorX4 launched its print title amidst a small and narrow focus within the fledgling overland space. At the time, OutdoorX4 became the second title serving the growing overland market with a mission to act as a catalyst not only to grow the overland market space, which it has been instrumental in achieving, but also help to drive relatable storytelling and editorial excellence across verticals by drawing the outdoors market into vehicle-based adventure”, said Frank Ledwell, Founder and Publisher.

Jason Varnadoe, OutdoorX4’s Chief Marketing Officer, said, “Most media today is lost across the expansive digital landscape to be scrolled past. OX4 is built to be kept, like the folded trail maps of yesterday, referred to as the years go on. Notes, cryptic symbols, places to stay and stay away from, OX4 is built to be there, long after the adventure ends. OutdoorX4 is shifting OX4 into a reader-supported model, giving the stories and photography the room they’ve always deserved. We have limited advertising to make it a premium, exclusive, and highly valuable position for brands, resulting in increased value with placement that feels a natural part of the high-end experience. OX4 is OutdoorX4 in its peak form, the way it was always meant to be.”

OX4 is built on three commitments:

• Iconic imagery.
  High-resolution photography is printed large, on stock chosen to hold detail and color, so each spread works as well on a coffee table as it does in a gear bag.
• Longer stories.
  Storytelling with room to breathe. Long-form, first-hand accounts from overlanders, paddlers, campers and builders. Real trips, real setbacks and the kind of hard-won knowledge readers recognize from their own time on the trail.
• Fewer interruptions.
  A limited opportunity for a curated set of brand partners. OX4 offers only an exclusive number of print advertising placements per issue, reserved for strategic brand partners whose products belong in the field. With so few placements, every partner gets a premium position and the reader’s full attention.

The next chapter of OutdoorX4 begins in Spring 2027, and it won’t be scrolled past. OX4 will be held, revisited, and passed along. Filled with immersive storytelling, stunning photography, and backed by brands you can trust in the field.

Editor Note: You can view OutdoorX4’s brand film, capturing the essence of OX4 and what OutdoorX4 has been since 2013 in the video below:

OutdoorX4 – Promoting responsible vehicle-based adventure travel and outdoors adventure